Instagram is quickly turning out to be one of the most popular social media networks. With over 8 million registered users, it has become a proven social media network for marketing and brand building. About 80 million photos are uploaded to Instagram every day by its huge, active user base that you, as a business can benefit from.

It’s wort nothing that nearly 60% of Instagram users fall in 18019 age group. This is a high valuable demographic for business that are trying to create a viable audience. Which also makes Instagram extremely competitive. But with a well-planned marketing strategy and a firm brand identity, your business can get the right type of exposure.

In today’s blog we will show you a few Instagram tips that will help you get real results.

1. Use a business profile

Before you embark on your Instagram marketing journey, be sure to have a Business page.

Here a few benefits of using Instagram Business page.

1. Besides visiting your website, your followers can click on the contact button to quickly get in touch with you.
2. You can have access to Instagram’s analytics tools called Insights where you can get helpful stats like impressions and reach for your content.
3. You can easily create and publish Instagram ads without relying on Facebook ads.
4. You can increase the chances of your content getting seen by your followers in their feed.

Making the switch is very easy and will be the best thing you ca do your business on Instagram.

2. Learn to use Sponsored Ads

Instagram advertising ads are on the rise. As a business, you should try to leverage it to reach out to your target audience in a cost-effect way.

Besides the fact that Instagram has a 700 million strong user database, here are a few reasons why you need to consider advertising on it.

1. Since Instagram and Facebook are connected, you can use your Facebook advertising experience to target your audience better on Instagram.
2. You can create your ads and customize the budget on Facebook.
3. The ads are engaging and non-intrusive
4. The creative freedom to use both, images and videos, when promoting your products or services.
5. The ads are hard to miss because they occupy the full mobile device screen.
6. Partner with Influencers in your niche

If you want to reach out to your potential customers on Instagram, you should consider connecting with influencers who have already done the hard work of building an audience. With more and more people buying products and services based on the content of their Instagram feed, it only makes sense to develop good relationships with influencers.

Instagram influencers are power users who have a large and loyal follower base that trust their recommendations. However, in order to make your influencer marketing campaign successful on Instagram, it is very important that you choose to partner with only those influencers who have a highly relevant audience to your brand.