Since Instagram was created, it has quickly grown into the most used social media platform for sharing pictures.
Over 800 million monthly users are active on the site. More than 60 million pictures are posted each day, and 1.6 billion daily “likes” are given.
Those are huge numbers right? There’s also a large number of influencers on Instagram with a massive amount of followers. And with the right plan, you can become an influential brand, too.
You need to post the right kind of content to stay relevant to current followers while also bringing in new ones.
But it can be hard to know which kind of pictures you need to share.
Here at the most powerful marketing tips for Instagram that you need to start using now.
- Create a Business profile
Before you start thinking about your Instagram marketing strategy, be sure that your business has a business profile on Instagram.
Just head to your setting and click on “switch to Business Profile” to get started.
There are some clear benefits to having a business profile.
For example, follower can click on your contact button and quickly get in touch with you.
A business profile allows you to create and publish Instagram ads without needing to use Facebook ads.
You can also access Instagram analytic tools, called insights, that provide you with valuable stats.
- Take advantage of free tools
Business profiles on Instagram aren’t all that different from Facebook business profile.
Though Insights, you can quickly keep track of statistics like impressions, engagement date, and much more.
You can even get a breakdown of the demographics of your followers. Including things such as age, gender, location and much more.
- Share product teasers
What if you could sell more products just by posting product teasers on Instagram?
Well, you have that option.
Instagram is a wonderful place to advertise your products. And if you do everything right, you won’t annoy users or scare them off with advertisements.
- Use sponsored ads
Instagram ads have become very popular today. The best part? You can control exactly how much you want to spend on them by setting a budget.
You can showcase just one sponsored ad or have multiple ads with the carousel feature.
This gives brands the ability to target their audience in a whole new way. Before sponsored posts, only users following your account could have access to them. Now brands can promote their photos to anyone that fits their target audience.
- Use Instagram stories
If you want to start generating leads. Instagram stories are here to help you with that.
Instagram stories differ from regular Instagram posts before they come in a “slideshow” format.
They’re only live for 24 hours, but stories can be saved to any of your devices and reused down the road.
This feature is very similar to Snapchat stories.
They are very appealing to people. Rather than appearing in the news feed, Instagram stories appear in a small area above it.
The perk of Instagram stories for brands are truly endless. For starters stories displayed at the top of followers timelines where users already look every time they log into Instagram.
You can use stories to capture behind-the-scenes insider posts that may not be as high-quality as a normal post.